https://blog.google/products-and-platforms/products/shopping/Shoppingen-usThu, 19 Mar 2026 14:00:00 +0000https://blog.google/products-and-platforms/products/shopping/static/blogv2/images/google.pnghttps://blog.google/products-and-platforms/products/shopping/https://blog.google/products-and-platforms/products/shopping/ucp-updates/Colorful illustration of a shopping bag, magnifying glass and text boxes surrounded by sparkles and wavy lines<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Universal_Commerce_Protocol_Her.max-600x600.format-webp.webp">Universal Commerce Protocol (UCP) releases new capabilities, and Google shares a new onboarding experience to simplify UCP integration.Thu, 19 Mar 2026 14:00:00 +0000https://blog.google/products-and-platforms/products/shopping/ucp-updates/ShoppingGoogle AdsarticleUniversal Commerce Protocol (UCP) releases new capabilities, and Google shares a new onboarding experience to simplify UCP integration.Googlehttps://blog.google/products-and-platforms/products/shopping/ucp-updates/Ashish GuptaMerchant Shoppinghttps://blog.google/company-news/inside-google/googlers/how-google-ai-visual-search-works/Mobile phone with a search bar that says "Ask anything"<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Fan_out_query_hero.max-600x600.format-webp.webp">Learn more about AI Mode in Search’s query fan-out method for visual search.Thu, 05 Mar 2026 18:00:00 +0000https://blog.google/company-news/inside-google/googlers/how-google-ai-visual-search-works/SearchShoppingAsk a TechspertAIarticleLearn more about AI Mode in Search’s query fan-out method for visual search.Googlehttps://blog.google/company-news/inside-google/googlers/how-google-ai-visual-search-works/Molly McHugh-JohnsonThe Keywordhttps://blog.google/products-and-platforms/products/search/circle-to-search-february-2026/Google Search interface featuring AI-powered tools including an "AI Overview" that breaks down an outfit's components and a virtual "Try it on" button that visualizes apparel on diverse body types.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/FTL__Try_On_Blog_header.max-600x600.format-webp.webp">We’ve updated Circle to Search so you can now explore multiple items in a single image.Wed, 25 Feb 2026 18:00:00 +0000https://blog.google/products-and-platforms/products/search/circle-to-search-february-2026/SearchShoppingAIarticleWe’ve updated Circle to Search so you can now explore multiple items in a single image.Googlehttps://blog.google/products-and-platforms/products/search/circle-to-search-february-2026/Harsh Kharbandahttps://blog.google/innovation-and-ai/products/google-ai-updates-january-2026/mp4 showing a carousel of images including a card reading "Help that's made for you"<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/LatestAI_v5.max-600x600.format-webp.webp">Google AI announcements from JanuaryWed, 04 Feb 2026 16:55:00 +0000https://blog.google/innovation-and-ai/products/google-ai-updates-january-2026/SearchChromeArts & CultureGoogle AdsGoogle DeepMindDeveloper toolsGmailLearning & EducationShoppingGeminiGoogle CloudAIGemini ApparticleGoogle AI announcements from JanuaryGooglehttps://blog.google/innovation-and-ai/products/google-ai-updates-january-2026/Keyword Teamhttps://blog.google/company-news/inside-google/message-ceo/nrf-2026-remarks/A collage featuring four diverse professionals in various work environments. From left to right: a close-up of a woman looking down with focus; a woman standing in a warehouse aisle holding a tablet and stylus, appearing deep in thought; a bearded man in<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/12-43NRF_Big_Show_2026_-_Jason_.max-600x600.format-webp_q7Bv6Mc.webp">Google is partnering with retailers to improve the shopping experience for customers end-to-end.Sun, 11 Jan 2026 15:30:00 +0000https://blog.google/company-news/inside-google/message-ceo/nrf-2026-remarks/ShoppingA message from our CEOarticleGoogle is partnering with retailers to improve the shopping experience for customers end-to-end.Googlehttps://blog.google/company-news/inside-google/message-ceo/nrf-2026-remarks/Sundar Pichaihttps://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/Consumer products connected by ribbons.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GeminiinRetailJan26_Hero.max-600x600.format-webp.webp">An overview of Google’s new open standard for agentic commerce and AI tools to help retailers connect with shoppers and drive sales.Sun, 11 Jan 2026 15:00:00 +0000https://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/ShoppingGoogle AdsarticleAn overview of Google’s new open standard for agentic commerce and AI tools to help retailers connect with shoppers and drive sales.Googlehttps://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/Vidhya Srinivasanhttps://blog.google/innovation-and-ai/products/google-ai-updates-december-2025/Three application preview cards: AI chess interface, Gemini 3 Flash logo, Google search bar.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Dec_AI_Recap_still.max-600x600.format-webp.webp">Here are Google’s latest AI updates from December 2025Mon, 29 Dec 2025 18:15:00 +0000https://blog.google/innovation-and-ai/products/google-ai-updates-december-2025/SearchAI ProductsTranslateYouTubeGoogle LabsDeveloper toolsGoogle DeepMindShoppingGeminiPhotosarticleHere are Google’s latest AI updates from December 2025Googlehttps://blog.google/innovation-and-ai/products/google-ai-updates-december-2025/Keyword Teamhttps://blog.google/innovation-and-ai/products/google-ai-news-recap-2025/A translucent blue rectangle lies against a black background with blue dots and lines. Within the rectangle is text saying 2025, along with a grid of 12 images, each representing a big Google AI moment from the year.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/2025AI_Hero.max-600x600.format-webp.webp">Look back on Google AI news in 2025 across Gemini, Search, Pixel and more products.Mon, 22 Dec 2025 17:00:00 +0000https://blog.google/innovation-and-ai/products/google-ai-news-recap-2025/SearchAndroidAI ProductsChromeGoogle LabsGoogle WorkspaceShoppingGeminiGoogle CloudPixelMapsGoogle NestarticleLook back on Google AI news in 2025 across Gemini, Search, Pixel and more products.Googlehttps://blog.google/innovation-and-ai/products/google-ai-news-recap-2025/Zahra ThompsonThe Keywordhttps://blog.google/products-and-platforms/products/shopping/studio-quality-digital-try-on/A video demonstrating the virtual try-on flow on Google. A user uploads a selfie, selects a clothing size, and generates a lifelike digital avatar. They then select a grey cardigan from a product list, and the tool displays the avatar wearing the item.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_videos/wagtailvideo-m7tpwku1_thumb.jpg">Say goodbye to bad dressing room lighting and awkward outfit selfies. Today U.S. shoppers have a new way to use our virtual try on tool: Now if you don’t have a full bod…Thu, 11 Dec 2025 14:00:00 +0000https://blog.google/products-and-platforms/products/shopping/studio-quality-digital-try-on/Gemini modelsShoppingarticleGooglehttps://blog.google/products-and-platforms/products/shopping/studio-quality-digital-try-on/Lilian RinconConsumer Shoppinghttps://blog.google/innovation-and-ai/products/google-ai-updates-november-2025/mp4 showing a carousel of images with text like "Gemini 3" "Nano Banana Pro" and "Help me plan a trip"<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/November_AI_Recap_ss.max-600x600.format-webp.webp">Here are Google’s latest AI updates from November 2025Fri, 05 Dec 2025 19:45:00 +0000https://blog.google/innovation-and-ai/products/google-ai-updates-november-2025/SearchAndroidAI ProductsGoogle in EuropeGoogle DeepMindDeveloper toolsGoogle LabsCompany announcements (DEPRECATED)Learning & EducationShoppingGeminiGoogle.orgMapsarticleHere are Google’s latest AI updates from November 2025Googlehttps://blog.google/innovation-and-ai/products/google-ai-updates-november-2025/Keyword Teamhttps://blog.google/products-and-platforms/products/shopping/virtual-apparel-try-on-uk-india/Three smartphone screens showing a user searching for 'shop fall clothes' and using a generative AI feature to virtually try on a brown fringed jacket over a white t-shirt and jeans.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Fall_looks_stills.max-600x600.format-webp.webp">Shoppers in the UK and India can virtually try billions of apparel listings on themselves, just by uploading a photo.Wed, 03 Dec 2025 00:01:00 +0000https://blog.google/products-and-platforms/products/shopping/virtual-apparel-try-on-uk-india/UKGoogle in AsiaShoppingarticleGooglehttps://blog.google/products-and-platforms/products/shopping/virtual-apparel-try-on-uk-india/https://blog.google/innovation-and-ai/technology/ai/holiday-planning-ai-gemini-tips/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Holiday_Collection_header.max-600x600.format-webp.webp">Learn more about using Google products like Gemini, Search, Shopping, Pixel and more over the holidays.Tue, 25 Nov 2025 18:00:00 +0000https://blog.google/innovation-and-ai/technology/ai/holiday-planning-ai-gemini-tips/SearchShoppingPixelAIMapsarticle<p data-block-key="0endu">Learn more about using Google products like Gemini, Search, Shopping, Pixel and more over the holidays.</p>Googlehttps://blog.google/innovation-and-ai/technology/ai/holiday-planning-ai-gemini-tips/https://blog.google/products-and-platforms/products/shopping/how-to-agentic-calling-let-google-call/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/HowtoaskAgentic_Social.max-600x600.format-webp.webp">We recently released a new agentic calling feature in the U.S. where you can ask Google to call local businesses for you to gather information about what’s available nea…Tue, 25 Nov 2025 18:00:00 +0000https://blog.google/products-and-platforms/products/shopping/how-to-agentic-calling-let-google-call/ShoppingarticleGooglehttps://blog.google/products-and-platforms/products/shopping/how-to-agentic-calling-let-google-call/https://blog.google/innovation-and-ai/products/google-holiday-hosting-tips-2024/An illustrated overhead view of people sitting around a red table with a roasted turkey in the center, and various plates surrounding. Various Google product icons are incorporated in the image.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google_AI_holiday_hosting_tips.max-600x600.format-webp.webp">Use Gemini, Search, Pixel and more to make holiday planning feel effortless in 2025.Fri, 21 Nov 2025 16:00:00 +0000https://blog.google/innovation-and-ai/products/google-holiday-hosting-tips-2024/SearchAI ProductsShoppingGeminiPixelPhotosGoogle NestarticleUse Gemini, Search, Pixel and more to make holiday planning feel effortless in 2025.Googlehttps://blog.google/innovation-and-ai/products/google-holiday-hosting-tips-2024/Molly McHugh-JohnsonThe Keywordhttps://blog.google/products-and-platforms/products/shopping/black-friday-cyber-monday-shopping-tips-ai/A header image featuring a collage of diverse holiday gift ideas, including fitness gear, electronics, apparel, and home goods, arranged in a grid pattern on a black background.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/header_image_outline_K64awDL.max-600x600.format-webp.webp">Learn more about how you can use Google Shopping features — including AI tools — over Black Friday and Cyber Monday.Fri, 21 Nov 2025 13:00:00 +0000https://blog.google/products-and-platforms/products/shopping/black-friday-cyber-monday-shopping-tips-ai/ShoppingGeminiarticleLearn more about how you can use Google Shopping features — including AI tools — over Black Friday and Cyber Monday.Googlehttps://blog.google/products-and-platforms/products/shopping/black-friday-cyber-monday-shopping-tips-ai/Molly Shaheenhttps://blog.google/products-and-platforms/products/shopping/agentic-checkout-holiday-ai-shopping/A woman looking at her phone with an interface that shows shopping features, including a price drop notification for a purse and product listings for a backpack and boots.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/holiday_shopping_hero.max-600x600.format-webp_IpsLUCQ.webp">Learn more about new AI Google Shopping tools, including agentic checkout.Thu, 13 Nov 2025 14:00:00 +0000https://blog.google/products-and-platforms/products/shopping/agentic-checkout-holiday-ai-shopping/ShoppingGeminiarticleLearn more about new AI Google Shopping tools, including agentic checkout.Googlehttps://blog.google/products-and-platforms/products/shopping/agentic-checkout-holiday-ai-shopping/Vidhya Srinivasanhttps://blog.google/products-and-platforms/products/shopping-payments/holiday-100-2025/A light gray background with Holiday 100 written in large text surrounded by small images of featured gift items—including Google Pixel Buds Pro 2, shoes, a purse, a blanket, makeup and jewelry.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Keyword-cover_Holiday100_2096x1.max-600x600.format-webp_eOGY8vi.webp">Learn more about Google’s Holiday 100, where you can see which gifts are most popular this year and see the Search trends behind them.Mon, 03 Nov 2025 12:00:00 +0000https://blog.google/products-and-platforms/products/shopping-payments/holiday-100-2025/SearchShoppingarticleLearn more about Google’s Holiday 100, where you can see which gifts are most popular this year and see the Search trends behind them.Googlehttps://blog.google/products-and-platforms/products/shopping-payments/holiday-100-2025/Sagal MohammedGoogle Shoppinghttps://blog.google/products-and-platforms/products/shopping/virtual-try-on-shoes/A shopper tries on a pair of brown heels they find on Google by tapping “try it on” and uploading a photo of themselves. Then they run through a few other pairs of shoes in quick succession, comparing the various shoes tried on virtually..<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_videos/wagtailvideo-7edde9gc_thumb.jpg">Google’s try on tech lets you see what billions of clothing items might look like on you. In the coming weeks it’s expanding to Australia, Canada and Japan, and starting…Wed, 08 Oct 2025 13:00:00 +0000https://blog.google/products-and-platforms/products/shopping/virtual-try-on-shoes/ShoppingarticleGooglehttps://blog.google/products-and-platforms/products/shopping/virtual-try-on-shoes/https://blog.google/products-and-platforms/products/search/search-ai-updates-september-2025/ask ai mode<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/AI_mode_shopping_hero.max-600x600.format-webp.webp">We’re redefining how you imagine, find and shop for just what you’re looking for in Search.Tue, 30 Sep 2025 13:00:00 +0000https://blog.google/products-and-platforms/products/search/search-ai-updates-september-2025/SearchShoppingAI ProductsarticleWe’re redefining how you imagine, find and shop for just what you’re looking for in Search.Googlehttps://blog.google/products-and-platforms/products/search/search-ai-updates-september-2025/Robby SteinLilian RinconConsumer Shoppinghttps://blog.google/innovation-and-ai/products/google-ai-updates-july-2025/MP4 showing a carousel of images illustrating AI powered tools like "Canvas," "AI Mode" and "turn a photo into a video"<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/July_AI_Roundup_hero-still.max-600x600.format-webp.webp">Here are Google’s latest AI updates from July 2025Thu, 07 Aug 2025 14:30:00 +0000https://blog.google/innovation-and-ai/products/google-ai-updates-july-2025/SearchAI ProductsGoogle DeepMindGoogle LabsShoppingGeminiPublic PolicySafety & SecurityPhotosarticleHere are Google’s latest AI updates from July 2025Googlehttps://blog.google/innovation-and-ai/products/google-ai-updates-july-2025/Keyword Team